The LANDRANI® Lamb Story

From Farm to Table, Empowering You

The Origin

Building on Tradition and Innovation

LANDRANI® Lamb stands as the largest meat sheep stud farm in South Africa, built on a foundation of quality, ethics, and transparency. Our story begins in Loxton, in the Karoo, where our ewes graze on open lands, and their lambs are conceived. When it’s time for lambing, the ewes come to LANDRANI®, where our specialised raising system begins.

This relocation is crucial for their protection, as ewes and lambs are at their most vulnerable during lambing. By bringing them to our secure facilities, we safeguard them from predators and theft, issues that result in an estimated 20% loss of South African sheep production annually.

The Opportunity

Your Chance to Build a Business

At LANDRANI® Lamb, we’re not just raising premium lamb; we’re offering you a unique opportunity to build your own home-based business with minimal upfront investment. As South Africa’s largest meat sheep stud farm, we’ve developed a system that lets you easily start a business by ordering a starter pack via our app and sharing our premium products with your community.

No previous experience is needed — just a passion for high-quality food and a desire to be part of a legacy of excellence.

The Power of Tastings

Let the Product Sell Itself

Our ethical farming practices and unique raising system produce lamb that is tender, flavourful, and unlike anything else on the market. The key to growing your business is simple — tastings. When people try our Mutton & Venison Patties and Boerewors, the quality speaks for itself.

We provide you with all the tools, guidance, and marketing materials you need to host tastings and build a customer base that will keep coming back for more.

Blockchain Verified

A Transparent, Cashless Future

Blockchain Technology

At LANDRANI® Lamb, transparency is at the heart of everything we do. Our customers have full access to information about the product, from the lamb’s birth to its delivery, via blockchain technology. This ensures that every step of the process is traceable and secure.

For business owners, we offer a cashless system through the Yoco terminal, allowing for seamless transactions and easy stock management. Your 20% profit is paid monthly based on recorded sales, and stock replenishment is automatically managed.

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The Community

You’re Never Alone

Joining LANDRANI® Lamb means becoming part of a supportive community. You’re not just starting a business — you’re joining a family of entrepreneurs dedicated to delivering the best lamb products in South Africa. We provide ongoing support, training, and the resources you need to succeed, whether it’s through hosting tastings or managing your inventory.

The LANDRANI® Vision

A New Way to Succeed

LANDRANI® Lamb’s vision is about more than just producing premium meat; it’s about creating opportunities for people to build successful, sustainable businesses. Whether you’re looking for flexibility, financial independence, or a way to pursue your passion, LANDRANI® Lamb offers you a clear path to success.

From the ewes grazing in Loxton, in the Karoo, to the protection provided during lambing at LANDRANI®, we ensure the highest standards of care and quality, giving you a product that stands out in the market.

Our Commitment to Quality and Sustainability

Here are 8 compelling reasons why LANDRANI® Lamb is your only choice for premium lamb products:

1. Original, Ethical, Sustainable, Traceable, and Transparent:

Our lambs are conceived in the Karoo and raised at LANDRANI® with the utmost care and attention.

2. Export-Quality Lamb for South Africans:

Though our lamb meets international standards, we choose to prioritise the South African market.

3. No Routine Antibiotics or Added Hormones:

We uphold the highest standards of animal welfare, ensuring you get only the best.

4. Cryovac® Frozen at Origin:

Our lamb is packed and frozen using the latest technology to maintain peak freshness.

5. Self-Generated Energy Storage:

Our facilities run on sustainable energy sources, ensuring uninterrupted cold storage.

6. Cold Chain Secure:

From slaughter to customer delivery, we tightly control the cold chain to ensure food safety.

7. Blockchain Technology:

Our product is traceable at every stage, ensuring full transparency for consumers.

8. Data Available to Consumers:

Every customer can access detailed data about the lamb they purchase, from feed to genetics, through a simple QR code.

Act Now and Join the LANDRANI® Family

Become part of the LANDRANI® Lamb movement, where quality, transparency, and opportunity come together. With our premium products and industry-leading support, success is just a tasting away.

Getting started is simple

Download the LANDRANI® Lamb app on iOS or Android, register yourself, and order your starter pack, which includes two @HOME boxes.

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Once you’ve placed your order, you can send us a WhatsApp by scanning the provided QR code, and we’ll follow up with everything else you need to kickstart your home-based business.